The History of the Z - 1978

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THE MOST SUCCESSFUL YEAR EVER

Adverts now focused on equipment levels and fuel economy, emphasising the change in direction, whether the change was enforced or planned was still unclear, but it was quite clear that we were in a ‘run out’.  That said, 1978 proved to be the most successful year, commercially for the Z, in the last 9 years, with nearly 65,000 sales in the US and nearly a 1,000 sales in the UK.(these number included a few early 280ZXs that were filtering into the US).

Autosport reported that the 260Z was “a charming road car for any purpose...”  But cars like the 2-litre Porsche 924 had appeared on the scene. In Britain it was only about £500 more than the 2+2, but coul dout-perform the two seater, offered near-perfect handling and excellent fuel consumption.  When Autocar tested the 2-seater 260Z, all it could manage was a top speed of 155mph and a 0-60 time of 10.1 seconds.

The US had decided that the car’s customers were changing. More people were ordering their 280Z with automatic transmission and rumour was circlign that Datsun were experimenting with power-assisted rack-and-pinion steering.  As more competitors appeared the Z-car was being moved upmarket.

SALES

America

64,459

Canada

Unknown

Australia

Unknown

UK

957